Afterdark Labs
Beyond the
template.
For businesses worth remembering. Detroit-based, working with clients anywhere. We hand-build websites people actually remember.
What We Do
We build websites for small businesses that are done being invisible.
No Templates
Every site is designed and coded from scratch. You won't find your competitor using the same layout.
Performance First
Fast load times, clean code, Core Web Vitals that make Google happy and keep visitors on the page.
The Work
Small Business · Web Design · 2025
Balloons by Sydney
Custom site for a local balloon artist. Built mobile-first with an inquiry form that does the booking legwork, and it outranks the local competition.
↑ Custom site live in days · inquiry form built to save hours
"The speed and professionalism Sloan worked with to get my site up was impressive, and the inquiry form is going to save me a lot of time." Sydney, Balloons by SydneyView Site →
More work coming soon →
How It Works
Discover
Goals, audience, timeline, budget. Real conversation, no sales scripts.
Design
Full architecture mapped before a single line of code is written.
Build
Clean code, right stack. Staging preview before anything goes live.
Launch
Deployment, QA, docs, logins. Post-launch support on every tier.
The Studio
We don't do cookie-cutter. We're a Detroit-based boutique studio that works with one client at a time, so your project gets our full attention instead of whatever's left after three others. Code only, no page builders, no shortcuts.
Ready to get off the template?
Let's talk about what your business actually needs.
Start a Project